How to Network More Strategically

No matter how much you rely on digital communication for your day-to-day operations, in-person networking is still the most impactful way to generate leads and prospects for your enterprise.

From your elevator pitch to your actual networking skills, practice truly does make you better. But if you think of “networking” as a stuffy event with people behind folding tables at a convention center, it could be hard to find the motivation to get out there.

In reality, networking happens anywhere, and you should always be prepared to promote your small business if the opportunity strikes. You never know who you’ll meet, and you’ll never have the same opportunity twice.

You may not be a natural extrovert or introvert, but you can learn how to become a more effective communicator. If you’re still unsure about the effectiveness of face-to-face conversations, keep these stats in mind.